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In April of 2009, everyone's favorite store, H&M, opened it's flagship location in Beijing. We were thrilled to be asked to create projection videos for the grand opening event.
Our task was to create visuals to help brand a near entire city block of buildings (64m x 8m) with H&M's current marketing campaign. Because the videos needed to be projected onto facades of several buildings of different shapes and textures, we had to carefully lay out our animation to work within the various dimensions in order to provide the best looking image possible. In the end the entire block was successfully transformed into a giant H&M advert. We're still waiting for that VIP discount, though.
Agency: Angle Communications
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