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What happens when you've produced a global campaign with soccer superstars Lionel Messi and Thierry Henry showing off a newly redesigned logo, but this logo hasn't been introduced yet to the world's most populous country? If you're Pepsi, you ask us to digitally replace all the new logos on the shirts and the cans with the older version, which is still being used in China. After carefully tracking and compositing the old logo onto the new one, including the ones on cans, we delivered to Pepsi commercials they could use... without having to reshoot a single thing. |
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