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When the team behind the ambitious new reality TV show Shanghai Rush started production, they knew they couldn't leave the graphics to just any studio in China. From the logo to the opening animation and the in-program maps and menus, we designed and created all aspects of the packaging for the show, an intense race through Shanghai's 12 sprawling districts. The opening cinematic, shown here, was designed in a bold and graphic yellow scheme to reinforce the action and excitement of the program. It follows two hero characters in an action-packed race through the urban jungle of Shanghai using various local modes of transportation, and climaxes in a frantic dash toward the finish line. |
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