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You'll always feel safe and comfortable in the Toyota FJ cruiser, no matter the driving conditions. For this ad, we focused on an exterior that looks better suited for a lunar mission than cruising toward the local grocery store. Drifting through a world of deep and rich black tones, we let the FJ Cruiser speak for itself in these sparse surroundings. If you’ve seen one in traffic, you know they make quite an impression. We stay simple, clean and confident; traversing through the rugged outdoors toward an illuminated cityscape, all the while keeping the attitude it takes to own the road in a big, yellow SUV. |
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