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Branding the whole wide world seems like a pretty tough challenge. For one thing, where do you start? This spot for a children's show could have easily ended up in the land of the "Too Cute," but we stuck to a simple 3d logo animation and began to build from there. Combining both real world and stylized cartoon elements, we channeled our 6 year-old selves to introduce the heroes and highlight a show built around animated characters exploring the whole wide world. |
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We worked with a flash animation company on a production pipeline that included flash character animation, live-action, 3D and standard 2D motion graphics. Making all the different file formats talk to each other was the easy part. The tougher decision will be which character we're going to be for Halloween next year.
Credits
Executive Producer: Steiner Kierce
Music: Philip Lord, Anthony Dominici, Andy Soria
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